We've started an ADTHING here at the University of Utah.

Imagine handpicking the best writers, strategists, and designers at a PAC-12 college campus and throwing them into the deep end of advertising for 1-2 years.

Not classes.  Not spec work.  Real work.  From real clients.  Directed by global pros.

So the work is at a pro level.

But with a "where the heck did that come from?" style that defines this generation.

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– How we think –

We believe the world of marketing has been hijacked by “WHERE.” 

Where to run your message has become most important.  It’s not.

We all have the data to know where consumers are.  And how to put ads there.  But it doesn’t matter if your message is where they are searching, sharing, posting, driving, walking, or watching... if it sucks.

Let’s get back to the heart of what we do.  Not WHERE to advertise.  But WHAT to say.  And HOW to say it.

Showing our clients in an interesting way so someone actually gives a damn.  Then maybe the world won’t want to block our ads so much.

It really is that simple.  And that hard.

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In the end, these talented students are years ahead of their peers, and for the lucky companies recruiting them.

The best way to connect with the next, savvy, social generation?  Hire them.


Who's behind this?

Bill Oakley, former Chief Creative Officer in the McCann Worldgroup.

Creative lead on the world's largest beer at age 26.  The world's largest airline at 32.  And the world's largest company at 38.  More than 100 global awards including Cannes Lions, One Show, D&AD, National Effie's, Communication Arts, and one of Ad Age's "12 Ads That Changed Super Bowl Marketing."

And now he's started this ADTHING.  With help from a global Advisory Board.

See his work at



The cool, experienced, global pros we lean on for inspiration:


Jason Sperling   ECD RPA LA 

Simon Learman   CCO Fold 7 London, McCann London

Wade Alger   ECD TBWA NY, Martin Agency 

Lori Feld   MRM McCann North America President, U of Utah

Bill Kolb   CEO Commonwealth MRM McCann Global

Andrea Thomas  Walmart Mktg SVP / U of Utah 

John Claxton   GCD FCB Chicago

Steve Bullock   Strategy Guru at Burnett, McCann, Berstein-Rein, etc

Samuel Estrada   MD/Creative VP McCann Colombia

Shep Kellam   Former GCD TM/McCann

Tony Passey   CEO Founder Firetoss SLC

Paul Hancock   GCD OgilvyOne London, DLKW London

Bill Warren   CMO+Comms OfficerU of Utah 

Chris Cima   CD Barkley, R/GA, Victor & Spoils

Kelly Hindley   Director Strategy MRM McCann West

Ted Tsandes   CCO/MD MRM McCann West

Ryan Brown   ECD MRM McCann

Sung Chang   CCO MRM McCann NY / formerly AQUA

Tal Harry   CEO Richter7 SLC

Patrick Maravilla   ECD MRM McCann

Tom Love   CEO Love Communications SLC

John Youngren   GAD Love Communications SLC

Scott Troxel   Director Interactive+Web U of Utah

James Radbau   ECD Summit Group SLC

Neil Levy   ECD MRM McCann San Francisco

Richard Warren   CD London, DLKW London

Dave Henke  Former  GCD Partner NW Ayer NY 

Liz Sweeny  Former ECD McKinney Raleigh

Bob Hoffman   Ad Contrarian  San Francisco