is behind this?

Bill Oakley, former Chief Creative Officer in the McCann Worldgroup.

Creative lead on the world's largest beer at age 26.  The world's largest airline at 32.  And the world's largest company at 38.  More than 100 global awards including Cannes Lions, One Show, D&AD, National Effie's, Communication Arts, and one of Ad Age's "12 Ads That Changed Super Bowl Marketing."

And now he's started this ADTHING.  With help from a global Advisory Board.

See his work at billoakley.info