Our very first client was a charming 25-year-old from China who owned a sushi joint.

We gave him a look, a feel, and a boatload of cool.  One month later he sees a 30% traffic increase. Then he decides to move back to China. The new buyers of his restaurant remember his ads as “effing awesome.”  

He makes a 50% profit in 3 years.

Because of the ads?  In our minds, of course.



One of the fastest-rising business schools in the nation asked us to help with their brand identity.

We developed a new positioning around the real-world, real-experience, entrepreneurial approach the David Eccles School of Business is bringing to its entire curriculum.

Includes a new theme. And a clear Call-To-Action for the kinds of students and faculty they wish to attract.



A local franchisee for FREEB!RDS World Burrito asked for help.

Our first ads get a click-through rate 50 TIMES the national average.

Their CEO calls, and we’re signed as an Agency Of Record for Strategy and Creative – less than 6 weeks after opening our doors. We’re now doing their TV, OOH, social media, in-restaurant marketing and more.

The work is now running on all these major networks:


Oh... and same store sales are up 40%.


A small non-profit was looking to promote an unusual cause: preparing for end-of-life care.

We created a series of real-life films highlighting the need for families to talk about this uncomfortable topic.  And avoid the extraordinary mistakes most of us make for the last years of our lives.

We decided to speak to the children of the elderly with a unique premise:

Your parents had the awkward “Talk” with you about sex.

It’s time for you to have “The Talk” again… with them.



We were asked to pitch electric bikes to thousands of college students.

“Aren’t those for old Germans who can’t pedal uphill?” we ask. “Yes, what’s your point?” they answer.  Okay...

We did some work that’s really fun, running all over campus and online.

And $40K worth of bikes sold in just weeks.  Go figure. 



Our students felt powerless in the wake of the changing immigration laws of this country.

So they decided to write a letter.  To the whole world.  And put it on film.

The Huffington Post picked it up and wrote a wonderful endorsement.



Planned Parenthood and their agency McCann asked for our thinking.

There was a time, before Planned Parenthood, when family planning and women's health issues were an underground, unsafe place.  And without proper funding, we could be headed back there.

There are countless examples of why we should never, ever go back.


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The founder of Alpha Coffee, a decorated veteran, wanted to take his brand to the masses.

We found something special in a program they had been doing since the day they started – Sending a cup of coffee to front line troops (no pentagon desk jockeys) for every single purchase. Every one.

To us this is more than kick-ass coffee.  This is kick-ass coffee with a cause.



We are honored to have been asked to brand a remarkable new tech venture called TETRADAPT.

One that allows even completely paralyzed individuals (TETRAplegics) ADAPT in ways they never could before.

To ski, swim, sail, and bike entirely on their own using technologies like advanced sip and puff technology.

We're developed positioning, identity systems, and more.


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We were asked to help University of Utah Health Sciences with their first rebrand in 25 years.

Brand positioning, design systems, a brand film and brand identity.

We are now their agency for a continuing stream of work, from brand planning to a unique social media project that elevates their unsung heroes of medicine.


Photo: Parker Gibbons

Talented photographers and film makers?  Yeah, we got that.

Design/Art Direction: Cooper Ferrario

Logos? Identity systems? Cool design?   Yes. Yes. And yes.


Photo: Sage Bennett