The Utah Department of Transportation asked for our help with their distracted-driving campaign.

Instead of another “you’ll die if you text and drive” effort, we decided to start with passengers.
Use them to make it socially uncool to drive while on your phone – a “Hey, hand me your phone” approach.

And we got lots of press coverage when we launched the campaign by animating our messages on an 8-foot iPhone crashed into the ground in the middle of a PAC-12 college campus.

A local franchisee for FREEB!RDS World Burrito asked for help.

Our first digital ads get a click-through rate over 50 TIMES the national average, and one store’s sales grew 40%.

The CEO calls, and we’re signed as an Agency Of Record for Strategy and Creative – less than 6 weeks after opening our doors. We’ve done their TV, OOH, social media, in-restaurant marketing and more.

The work aired on all these major networks:

The University of Utah entered into a partnership with SPIN that brought hundreds of e-scooters and e-bikes to campus.

We created a colorful awareness campaign for students with a simple strategy: While the world is telling you to grow up and become adults, we say the opposite… Hold on to the joys of childhood as long as you can – and SPIN.

Ridership has climbed above projections since day one.

Our students felt powerless in the wake of the changing anti-immigration laws of this country.

So they decided to write a letter. To the whole world. And put it on film.

A vast amount of recycling never gets recycled because too much food is thrown in with it.

So, we attacked the problem right when it happens – redesigning the University’s entire recycling signage and adding the kinds of messages that might actually get noticed.

Our brief was to say: “Hey, please just pause and be thoughtful to separate all your trash into the right bins.”

But we said it a little stronger than that.

So, out of the blue we contact one of the hottest startups around, Allbirds, from San Francisco and New Zealand.  

These sustainable shoes have been touted as “the world’s most comfortable shoe” by FAST COMPANY,  WIRED,  and TIME.  But their marketing, in our minds, was in need of some attitude.

So we sent them some.

The founder called the very next day, wanting to talk.

Planned Parenthood and their agency McCann asked for our thinking.

There was a time, before Planned Parenthood, when family planning and women's health issues were often an underground, unsafe place.

Without proper funding, we could be headed back there.

And there are countless examples of why we should never, ever go back.

University of Utah Health asked us to help with their first rebrand in 25 years.

We were part of their new logo, identity, positioning, and even gave them a cool, new business idea (offering pet insurance) to differentiate their Health Plans from every other insurer in the market.

A small non-profit was looking to promote an unusual cause: preparing for end-of-life care.

We created a series of real-life films highlighting the need for families to talk about this uncomfortable topic.  And avoid the extraordinary mistakes most of us make for the last years of our lives.

We decided to speak to the children of the elderly with a unique premise:

Your parents had the awkward “Talk” with you about sex.

It’s time for you to have “The Talk” again… with them.